The New America’s Hot Couple And Art of Living
Every country has its own paradoxes, its own contrasts. Let’s look at the United States, a beautiful and chaotic nation composed of 50 states. Some of them develop similarities regarding cultural expressions when mainstream fashion penetrates society. This likely occurred when television entered homes just after the Second World War, like a gift that kick-started the engine of a brain-rot civilisation. For example, the first television ad aired in 1941, showing a Bulova watch. It was a simple appeal for mass consumption. Now, imagine that same image multiplied by the years until today: you have trillions upon trillions of ads! We’ve passed then from watches to political, racist propaganda.
When you see Robert Kennedy Jr. and Kid Rock appearing in an ad to promote wellness and nutrition, it’s certain that the commercial isn’t targeting the top 1% of the population. However, not even public pools have the facilities that both con artists used: a pool, sauna, ice bath, gym, and a glass of pure raw milk. In fact, 80% of the social pyramid cannot access that lifestyle while juggling three jobs, a family to feed, debts, mass shootings, and ICE raids (even if they do work out).
The logic of these needs is brutal. The whole concept mocks the reality of the very country it targets. Who is the genius behind it? The Kid (and no, that is not a reference to a pedophile contest)! In a recent interview on a MAGA network, Kid Rock exposed the intention behind the idea: to clean up the “white-trash" image, which is historically full of addictions and self-destructive art of living. This is not a matter of a national health approach. If it were, they could’ve just gathered Epstein’s wellness ring alongside Deepak Chopra to make the scene entirely holistic and inclusive to all ages.
Anyway, another reality is the image the political-health ad projects of the white American macho alpha and beta society: a bodybuilder and a white-trash rock icon. The message from these two is clearly intended for one specific ethnic demographic, unless we missed the point. Nothing is more cynical than trying to pretend that a nation's people are completely homogenized. Both lifestyles meet in this video: the image of a body obsession fueled by steroids versus the doughy body fueled by cold beer, cigarettes, and BBQs. At some point, these addictions intersect, much like the memorable phrase from Robert Kennedy Jr., claiming he’s not scared of germs because he used to snort white powder off a toilet seat. Yes, the powder: the common addiction of white supremacy.
Where are we heading with this? As chaotic as it reads, no one really knows. But one thing seems certain: the advertising realm in the United States intentionally highlights the social disparities within the country while the entire national hockey team eats McDonald’s. Furthermore, it reinforces the stereotypes of the white supremacist population that has no clue what a well-balanced drink is, the majority of whom will honestly never reach the mode of life proposed by America's new hot couple.
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