Melania: The 75 million Documentary Scam
Propagandistic cinema isn't what it was in the 1930s. Today, you can practically smell the frustration of the filmmakers, actors, and extras through the screen; even the cameras seemed to recoil in discomfort during production. Who would’ve thought that after burning $75 million on production, catering, and couture, the global public would simply... stay home?
The documentary Melania is a front-runner for a Guinness World Record: Most Expensive Footage of a Woman Saying Absolutely Nothing. It was a project born for failure, directed by a man whose reputation as a “comeback" filmmaker is as thin as the plot itself. While the theatrical release has been a ghost town, with London screenings reportedly selling a single, lonely ticket, the “scam" has already succeeded elsewhere. Amazon’s $40 million licensing fee ensured that Melania walked away with a cool $28 million before the first popcorn kernel was even swept up.
Perhaps the film was never meant for the public. It feels reserved for the elite members of the “Board of Peace,” a private theater for those who paid a billion-dollar subscription to the new world order. One can imagine “Bibi" and “Javi" happily sharing the back row, sealing their evil deals in the flickering light of a film that no one else cares to watch.
The tragedy of this propagandistic joke is that the public is no longer buying the “American Dream" brand. We are past the era where a self-centered image of “power" can be sold as empowerment. This isn't clever, not while people are dying in the streets of Minneapolis and beyond. Melania doesn’t represent power in this film; she represents a carefully curated subjugation.
A truly “empowering" documentary would’ve shown her seizing the microphone, correcting her husband’s misleading “Truths," and intercepting the tweets that threaten nuclear stability. It would’ve exhibited her leading the policymakers (while Trump naps) rather than acting as a fashionable shadow. Now that would be a film worth $40 million. Instead, we are left with a cinematic vacuum, a $75 million billboard for an audience of one.
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